Thursday, March 10, 2011

Ballet Advertising




These are the images from Pennsylvania Ballet's website www.paballet.org. The posters and programs for individual shows follow the same design.

Opinions? Is advertising ballet as sexual, gritty and tough good or bad? The images definitely pose themselves against the image of ballet as posh and uptight, which could be positive. On the other hand, these are totally commercially sexualized advertisements! Note that the dancers' faces are all turned away or cropped out of the picture, so that they are a bare bodies as opposed to individuals.

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